With more than 7,000 submissions from 60 countries, the international “red dot design award” ranks among the largest and most renowned design competitions in the world. It is devided into the “red dot award: product design”, the “red dot award: communication design” and the “red dot award: design concept.” The award-winning products are put before an international public in the red dot design museum.

Each year an international jury reviews and evaluates the submitted products according to criteria such as degree of innovation, functionality and the formal quality. This ensures the seriousness of the competition and its international acceptance. The group of jurors is made up of renowned designers and design experts from all over the world who reach their decisions on which designs are good enough to receive a red dot award independently and impartially. The constellation changes from year to year and guarantees a high degree of objectivity and reliability.

The award is as a seal of quality; it stands for membership of the best in design and business. The winners receive the awards in person on the occasion of the gala ceremony in the Essen Aalto-Theater, which is witnessed by more than 1,200 guests. In addition, the annual “red dot award: product design” also rewards one design team with the special title of design team of the year. The award, the “Radius” challenge trophy, has already been received by the design teams of many renowned companies, including LG Electronics, adidas, Apple, Mercedes-Benz, Nokia, Philips, Siemens and Sony.